Speaking in today's issue of Music Week - with subscribers now - Polydor president Ferdy Unger-Hamilton discussed Del Rey's famous public profile.
The singer is one of the most talked about celebs on Twitter and other social media, but the exec said Polydor isn't "so clever as to be completely driving that".
He added: "This all started because of the power of a song. As we speak, Video Games has [spent] eight or nine weeks in the UK Top 20. ...
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