Speaking in today's issue of Music Week - with subscribers now - Polydor president Ferdy Unger-Hamilton discussed Del Rey's famous public profile.
The singer is one of the most talked about celebs on Twitter and other social media, but the exec said Polydor isn't "so clever as to be completely driving that".
He added: "This all started because of the power of a song. As we speak, Video Games has [spent] eight or nine weeks in the UK Top 20. ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial