Downloads accounted for 42.83% of sales of Del Rey's album last week, compared to a market average of 31.79%. In finite terms, that means it sold 50,007 copies on download. Only four albums have previously sold upwards of 50,000 copies in a week digitally: Coldplay's Mylo Xyloto (83,675, week 43, 2011), Take That's Progress (79,807, week 46, 2010), Adele's 21 (76,447, week 4, 2011) and Lady GaGa's Born This Way (56,937, week 4, 2011). Born To Die is the first ...