Sony/ATV Music Publishing has recruited Dana Baxter as its new senior vice president, corporate communications.
Having previously worked at Universal, Time Inc and MTV Networks, Baxter joins from media firm Essence where she developed its annual Essence Festival.
“I am so pleased to have Dana join our senior leadership team at Sony/ATV,” said Sony/ATV chairman and CEO Jon Platt.
“Dana’s talent drive and broad scope of experience make her an ideal fit for my vision of the future of our Company. Much of Dana’s career has been spent developing innovative and impactful ways to attract and engage diverse audiences, and I look forward to working closely with her on a number of initiatives.”
Based in New York, Baxter declared she is keen to get started at the publisher.
"I am deeply inspired by Jon's vision for Sony/ATV and am eager to join him in shaping a modern narrative that aligns with the company’s goals," she explained.
"As a best-in-class music publisher, Sony/ATV represents a full circle opportunity for me to collaborate with a terrific leadership team focused on achieving a new industry standard of songwriter representation."
Earlier this year Sony/ATV signed a worldwide deal with Rihanna, while songwriter Cathy Dennis also rejoined the publisher in 2019.