Sony/ATV teams with Troy Carter on new music company

Sony/ATV teams with Troy Carter on new music company

Sony/ATV has signed a worldwide deal with Troy Carter and J Erving’s new music and technology company, Q&A. 

Under the partnership, Sony/ATV will administer the music publishing catalogue of Q&A, which was launched in April.

Carter is a major industry player, who’s held a senior role at Spotify and was founder of Atom Factory. Management clients included Lady Gaga, Meghan Trainor, Nelly and Charlie Puth.

Carter and Erving launched Q&A last month with Suzy Ryoo, who worked with them both at Atom Factory. Tim Luckow, who is also part of the launch team, co-founded artist payments platform Stem and record label/management company, GHouse. 

“I’ve known Troy Carter and J Erving for many years and they have always stood out to me as two of the most artist-friendly and progressive executives in the industry,” said Sony/ATV chairman and CEO Jon Platt. “It’s why I am excited to team up with them and their partners for this new venture as it explores fresh and innovative ways of connecting music and technology.”

“My partners and I unanimously agreed that Sony/ATV was the right partner to administer our new publishing venture,” said Carter. “Jon Platt has always put creators first and that’s core to our mission as a company. We’re looking forward to building something special with this incredible global team.” 

Q&A includes Human Re Sources, a digital distribution and label services company, which was started in 2018 by Erving, who serves as its CEO. The two companies merged in advance of the launch of Q&A, allowing the new company to build an integrated solution for artists via distribution, management, label services and data analytics.

Prior to its merger with Q&A, Human Re Sources’ roster of artists – including Pink Sweat$, Peter Manos, Charlotte Lawrence and Brent Faiyaz – passed more than 1 billion streams in less than a year.

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