The Lickd platform provides video creators with access to chart music. The company recently signed a deal with Universal Music Group.
The Warner Music deal with Lickd enables millions of popular tracks to be legally made available to the 50 million YouTubers who upload videos to the platform.
Five billion videos are viewed every day on YouTube. Lickd aims to drive greater fan engagement and commercial value for both content creators and musicians with pre-cleared music from major and developing artists.
We’re keen to embrace models where fans can become content creators too, but rights holders can be paid fairly for the use of their music
Paul Sampson, CEO of Lickd, said: “We are thrilled that Warner Music has come on board with Lickd at a time when people are consuming more content than ever, when the music industry is actively looking for new income streams and when creators are more active than ever before. Over the last 12 months we have seen more and more creators flock to the Lickd platform, which underscores just how important using licensed popular music is in video. We are very much looking forward to continuing to provide value by working hand in hand with both the majors and with our creators as we continue to grow.”
Charlie White, director of business development at Warner Music, added: “We’re delighted to partner with Lickd and offer fans the chance to creatively use our artists’ music in a licensed environment. We’re keen to embrace models where fans can become content creators too, but rights holders can be paid fairly for the use of their music. Deals such as this are expanding the horizons of the digital music market.”
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