The existing streaming models weren’t really built for the mainstream music market,” claims Paul Firth, Amazon’s head of digital music UK, speaking to Music Week in the busy lobby of a central London hotel.
It’s been just over a year since the retail giant’s Prime Music streaming service launched in the UK (a year after the US) as an added benefit for Amazon Prime members.

To the left of the table is an Amazon publicist, writing down everything we say. ...