Velocity Communications' Andy Saunders on the PR masterplan behind the Love Record Stores campaign

George Garner

Ahead of the inaugural Love Record Stores celebration on June 20, Velocity Communications PR guru Andy Saunders takes Music Week inside the campaign to support physical retail...

"From a PR point of view, unlike a lot of other campaigns that were launched during this period, this was never going to be about raising money through donations. It was always about letting people know that they can still buy records from their favourite record stores.

The key to this was simplicity. ...

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