Velocity Communications' Andy Saunders on the PR masterplan behind the Love Record Stores campaign

George Garner

Ahead of the inaugural Love Record Stores celebration on June 20, Velocity Communications PR guru Andy Saunders takes Music Week inside the campaign to support physical retail...

"From a PR point of view, unlike a lot of other campaigns that were launched during this period, this was never going to be about raising money through donations. It was always about letting people know that they can still buy records from their favourite record stores.

The key to this was simplicity. ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...