He’s talking about the vinyl revival, of course, which is also the title of the film directed by Pip Piper. The documentary is inspired by Proper Music veteran Graham Jones’ authoritative book The Vinyl Revival And The Shops That Made It Happen.
Jones’ previous book, Last Shop Standing: Whatever Happened To Record Shops?, was also the basis of a documentary. When that was published in 2009, vinyl was still a niche activity. But, as the follow-up film shows, it’s now in rude health.
More than 100 new record shops have opened in the past decade, including the recent entrant to the vinyl market, World Of Echo. The documentary captures the opening of the East London store, which is co-owned by former Matador UK GM Natalie Judge.
“Everybody that works in the music industry wants to run a record store, and everybody that works in a record store wants to work for a record label,” says Judge in the film. “I’ve always been excited about that prospect of doing that myself but never thought it could be a reality.”
She also describes record stores as “inspiring places” - and plenty agree. Other interviewees in the film remark on the smell; one long-time long-player obsessive describes the turntable as the “altar”.
Independent record shops never gave up on the format
There are hard sales statistics behind this documentary, although they’re delivered in a slightly scattershot style on camera. According to the BPI, 4.2 million vinyl LPs were purchased in 2018, the 11th consecutive year of growth. But the rate of growth is slowing.
There are warnings about indie stores being muscled out of the vinyl movement they helped to reinvigorate, as supermarkets and HMV up their offering. Jones suggests that D2C is the dark cloud hanging over the independents – but he remains optimistic.
“Never have I seen the scene so vibrant,” says Jones, who’s been in the business for 32 years. “In the last year alone, I’ve visited 40 new record shops, many of them owned by young people excited by the vinyl revival.”
The Orielles also pop up as part of the film’s running theme about how young people are embracing vinyl.
“Independent record shops started the vinyl revival,” adds Jones. “Independent record shops never gave up on the format.”
The film-makers travel to new stores such as Container Records in Brixton (housed in a former shipping container) and familiar haunts such as Banquet Records, Sister Ray and Rough Trade East.
Industry figures including Alison Wenham and Record Store Day UK coordinator Megan Page wax lyrical about the format, while famous fans including Pink Floyd’s Nick Mason try and express why it endures.
“Music used to be seen as something quite special,” he says. “It’s about whether you just have a teabag or the Japanese tea ceremony. For me, the Japanese tea ceremony is the right way to approach music.”
“The appeal of that vinyl format I don’t think has ever truly gone away,” adds Radiohead’s Philip Selway. “It’s a really accessible, tactile format.”
Alison Wenham describes the relationship with records as “an expression of love”.
“I feel really positive about the future, it’s really rewarding being on the other side of things,” says Judge.
For the true vinyl lover, every day is Record Store Day...
The Vinyl Revival And The Shops That Made It Happen (Proper Music Publishing) by Graham Jones is out now.