The agreement will see Warner Recorded Music handling global digital distribution via its independent services arm ADA Worldwide, and includes the option for the parties to co-sign new repertoire.
Helix Records, the group’s new electronic dance music label, which was officially launched this week at Miami Music Week, has recently signed new artists including electronic duo Snakehips, British-Australian band AR/CO, house DJ/producer Marshall Jefferson, and tech house artist DJ Susan.
Snakehips said of signing to Helix Records: “We’re really excited to be working with Patrick Moxey and the team at Helix. This year we’ll be launching our upcoming project, on an electronic/hip-hop and R&B type of vibe. It’s great to be part of a strong indie label set-up again and we’re hyped to get this music out there."
Hip-hop and R&B label Payday Records, which is celebrating its 30th anniversary this year, helped to launch the careers of some of the biggest names in hip-hop, including Jay-Z, Yasiin Bey (formerly known as Mos Def), Showbiz & AG, and Jeru the Damaja. Founded by Patrick Moxey in 1992, the label has also released records by DJ Premier, 2 Chainz, A$AP Ferg, and others.
Both labels will both work closely with Warner Recorded Music and ADA, to maximise audience reach and commercial opportunities. This new alliance also allows Helix, Payday, and non-US Warner Music territories to reciprocally license music to each other. This follows the recent announcement that the group’s music publishing division Ultra Music Publishing has agreed an alliance with Warner Music Group’s Warner Chappell Music.
Patrick Moxey said: “This new alliance with Warner Music heralds an exciting new phase for our recording activities. With a brand new label Helix Records, which will be a multi-territory independent home for the world’s best new electronic dance music from day one, alongside Payday Records, which is celebrating three decades as the leading independent hip-hop label, we are in great shape to move forward with our next adventures! This new alliance with the team at Warner will ensure our labels and the artists we represent get the best global distribution and opportunities available and we are also looking forward to pooling our strengths and collaborating on signings, remixes, and more.”
Max Lousada, CEO, Warner Recorded Music, said: “At Warner, we provide an environment where creative originals, maverick thinkers, and independent spirits can thrive and break new ground. Patrick and his team have built some of dance music’s most influential brands. They've discovered diverse, distinctive talents, and taken a bold, entrepreneurial approach to developing their careers. We're very happy he's chosen to partner with us to begin Payday’s next chapter as well as create a dynamic new identity with Helix.”
Cat Kreidich, president, ADA Worldwide, said: ”I’ve known Patrick for years and I’m looking forward to bringing together his amazing roster of artists and his brilliant team with our global expertise, tools, and services. We’re excited to both amplify the iconic Payday label and help spearhead the launch of his new venture. This is exactly the kind of relationship that makes ADA tick, one that unlocks a whole new world of possibilities, and gives artists the power to pioneer the future of music.”