Paul Sinclair has been promoted to GM & EVP of Atlantic Records US, based at the company’s New York headquarters.
Sinclair joined Atlantic in 2006 and was most recently the label’s EVP of Digital Strategy & Innovation.
In his new post, Sinclair will draw upon his extensive marketing and creative experience for a wide scope of company initiatives.
“Paul came on board just as we were transforming Atlantic into a company where digital innovation is at the heart of our artist development strategy,” said Atlantic chairman & COO Julie Greenwald and chairman & CEO Craig Kallman. “He’s brilliant at translating our artists’ personal creative visions into the digital universe, and a passionate advocate for constantly reinventing what we’re doing to best serve the music. Paul is an invaluable, dedicated member of our senior executive team, and we’re thrilled to give him this wider platform to help take us into the future.”
“It’s been the most incredible experience to be part of the evolution of Atlantic under Julie and Craig,” said Sinclair. “We’re always thinking about how to stay ahead of the curve, in the digital space and across every area of the company. It’s all about finding the most inspired and inventive ways to nurture and advance our artists’ careers. I’m looking forward to this amazing new opportunity to contribute to the continuing transformation of this amazing company.”
He joined Warner Music Group in 2001 as director, digital properties. Sinclair moved to Atlantic Records in 2006, leading on emerging technologies and digital innovation.