Kinga Siennicka has been promoted to managing director at Warner Music Poland.
Based in Warsaw, Siennicka will report to Alfonso Perez-Soto, Warner Music’s EVP, Eastern Europe, Middle East and Africa.
Siennicka has been promoted from her previous role as vice chair of marketing and promotion, Warner Music Eastern Europe. The executive started out in music at independent label Kompania Muzyczna Pomaton, which was acquired by EMI in 1995.
While at EMI, Siennicka became VP, marketing for Central and Eastern Europe and promotion director for Poland.
Siennicka said: “Taking up the leadership of our company in Poland is a real privilege. We’ve got a creative and dynamic local music scene and we’re an increasingly important market for international acts too. We can make more of a global impact for our domestic talent while building deeper connections between our overseas artists and their Polish fans.”
We can make more of a global impact for our domestic talent
Alfonso Perez-Soto said: “I’m so pleased that Kinga has agreed to step into this role. It’s an exciting time for the development of our business in Poland as we increase investment in local artists and grow the presence there of our global stars. Kinga always puts the artist first and that’s the approach that’ll continue to guide our strategy.”
Warner sees potential in Poland where, according to IFPI figures, streaming accounted for 24% of industry revenues last year.
Warner Music Poland’s roster includes Sylwia Grzeszczak, Mela Koteluk, Mary Komasa, Pola Rise, Anita Lipnicka, T.Love, Smolasty, Piotr Ziola and Natalia Szroeder.