AEG confirms BST Hyde Park return, announces new sponsor

AEG confirms BST Hyde Park return, announces new sponsor

AEG has announced that BST Hyde Park will return next year under a new two-year deal with The Royal Parks. 

The festival, previously staged in partnership with Barclaycard, is now named American Express Presents BST Hyde Park and will return in July 2020.

A Royal Parks spokesperson told Music Week: “We are delighted to be working with AEG on our summer concert series, American Express presents BST Hyde Park for the next two years.”

With AEG's deal to run the Hyde Park music festival expiring this year, site manager The Royal Parks invited tenders for a new six-year contract back in March. Its subsequent decision to renew with AEG was reportedly challenged by Live Nation, and has now been confirmed as a two-year deal. 

Under the new partnership, brokered by AEG Global Partnerships, American Express Cardmembers will have exclusive pre-sale access to tickets to all of the shows and a range of on-site benefits at the festival.

Paul Samuels EVP of AEG Global Partnerships said: “American Express is a valued partner of ours and I’m thrilled that the success of our relationship has expanded to the new signing of our flagship festival. They offer Cardmembers and fans access to the very best events and the addition of American Express Presents BST Hyde Park, will further connect fans to unforgettable live AEG experiences.”

Brandy Sanders, VP, global entertainment partnerships & experiences, American Express said: “We’re excited to bring American Express Experiences to the heart of London culture this summer, adding BST Hyde Park as a partner. From first access to the hottest tickets, to truly unforgettable experiences, we enhance the moments that bring our Cardmembers closer to the music and artists they love.”

Launched in 2013, BST has attracted headline acts including The Rolling Stones, Taylor Swift, Stevie Wonder, Black Sabbath, Carole King, Robbie Williams, Paul Simon, Eric Clapton and Celine Dion. 

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