Festicket has acquired UK-based ticketing and cashless POS platform Event Genius in a deal that also includes the consumer facing brand, Ticket Arena.
The new offering, known as Event Genius by Festicket, will create an end-to-end platform bringing together ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, POS and cashless payment services and fan engagement tools.
Founded by MD, Reshad Hossenally, Event Genius offers complete event solutions to events including Motion Bristol, Annie Mac’s Lost & Found Festival, Summer Daze, Ibiza Rocks and BPM Festival. To date, Festicket, Event Genius and Ticket Arena have collectively served more than 4.5m customers from over 120 countries.
The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience, regardless of the size or type of event," said Hossenally, who will join Festicket as chief supply chain officer. "Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”
The acquisition transforms Festicket's product set
Festival travel booking site Festicket empowers music fans to discover and book tickets and travel packages for over 2,000 music festivals worldwide and enjoyed success earlier this year with its exclusive UK and European partnership with Coachella. Following the Event Genius acquisition, Festicket will roll out the combined solution worldwide.
Zack Sabban (pictured), CEO and co-founder at Festicket, added: “The acquisition transforms Festicket’s product set. In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and - ultimately - to bring the best possible experiences to fans. Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family.”