Xenia Grigat to lead expansion of Live Nation-backed promoter Luger Denmark

Xenia Grigat to lead expansion of Live Nation-backed promoter Luger Denmark

Xenia Grigat has been appointed to head up international artist promotion at Luger Denmark as it expands to include global acts.

Sister company Lugar Sweden has already moved to promote international artists alongside domestic talent. Live Nation is the parent company.

Lord Siva, Efterklang, Ida Laurberg and Hugorm are among the new artists who will now become part of the Luger family, and join a roster that already includes established Scandinavian artists such as , The Minds of 99, Jada and Phlake.

Sarah Sølvsteen, director of Luger Denmark, said: “There are good days and then there are absolutely fabulous days like today, where we can announce the addition of Xenia Grigat to our Danish Luger team. With her sublime taste and love for her artists, Xenia is a perfect match with Luger Denmark’s philosophy and values?, and it makes me really proud that she has chosen to become part of our team”.

Grigat stepped down at Down the Drain Concerts (formerly Beatbox Entertainment) in August to seek new challenges after 12 years of employment. 

Grigat said: “I’ve had amazing 12 years working at Beatbox/Down the Drain promoting shows and festivals, but the time is right for me to take the next step in my career. The opportunity to create a new chapter with Luger Denmark and their team is an offer I can’t resist. I’m really looking forward to getting started and present artists, agents and managers to a variety of new opportunities, such as our extended Scandinavian reach”.

Ola Broquist, director of Luger Sweden, said: “It's a big day for our Scandinavian Luger family. In Sweden, we have clearly seen the synergies when working with both Swedish and international artists under the same roof and how it benefits the artists. With the new offerings structure in Denmark, we will collectively be positioned much stronger on the Scandinavia market.

Jesper Christensen, MD of Live Nation Denmark, said: “We have clearly seen how Luger Sweden has been able to develop their business for a number of years by heavily focusing on their artists as both agent and promoter. With Xenia Grigat’s addition to the team, we will have a star capacity on board, which will strengthen Lugers Denmark's position both locally and internationally. I have great respect for Xenia as a promoter, and have always admired her unique ability, and special care for the many strong artists Xenia has worked with over the years”. 

From November 1, Luger Denmark's team will consist of Sarah Sølvsteen, Emma Markvad, Dorthe Hyllested, Freja Becker Anthonsen, Xenia Grigat and Martin Rintza.

author twitter FOLLOW Andre Paine

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