MasterCard and SFX Entertainment have announced a multi-year global partnership, to jointly bring technology solutions to the SFX platform and strengthen MasterCard’s commitment to being an experiential brand within music and entertainment.

MasterCard will be the technology partner to the EDM-focussed conglomerate, as well as exclusive financial services sponsor for all of SFX’s platforms.  SFX will leverage MasterCard’s technologies for digital and physical platforms, including ticketing, retail, live events and social networking.

Through a single sign-on solution powered by MasterCard, ...