'He's a true British icon': Parlophone targeting new audiences for Paul Weller

Andre Paine

Jack Melhuish, Parlophone’s director of marketing, strategy & partnerships, has told Music Week that Paul Weller’s growth in week one sales is “very encouraging” as the label looks to build his streaming audience.

While True Meanings failed to become Weller’s fifth chart-topper after being held off No.1 by Eminem, its opening sales of 24,322 (Official Charts Company) topped last year’s A Kind Revolution.

With its lush orchestration and acoustic folk textures, Weller’s 14th solo album has received some of the ...

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