A Jay-Z 30 pop-up experience is coming to London at UMusic Shop Camden to celebrate the rapper's upcoming shows at Tottenham Hotspur Stadium.
The pop-up at Unit 835, The Stables Market, Chalk Farm Road, will be open every day between 11am and 7pm from August 27 to September 2, ahead of the music icon's only UK shows of the year on September 4-5.
Fans will have the opportunity to discover and purchase a curated range of limited-edition merchandise created specifically to mark the concerts and Jay-Z's 30-year career.
An array of London DJs will also take over the decks from 5pm to 7pm, with sets from names including DJ Target, DJ Manny Norté, DJ Semtex and DJ Esi.
Jay-Z's London double-header follows the record-breaking, Jay-Z 30 run across three nights at Yankee Stadium in New York City, which featured Beyoncé, Alicia Keys, Usher, Eminem, Nas, Pharrell Williams, Rihanna, Slick Rick, Fat Joe, Jadakiss and Teyana Taylor, to name but a few.
In addition to the London concerts, Jay-Z’s upcoming performances include a stop in Paris at Stade de France on September 10 as well as shows in Los Angeles at So-Fi Stadium on October 23-24.
The rapper last toured the UK in 2018 as part of his On The Run II trek with Beyoncé, visiting stadiums in Cardiff, Manchester, Glasgow and London.
