The Beatsource open-format DJ platform has launched in public beta. It is designed to service a segment of the DJ ecosystem that is traditionally overlooked by other online marketplaces.
The joint venture between Beatport and DJcity has an extensive catalogue of current and classic hits. Top genres include hip-hop, R&B, Latin, dance, pop and reggae/dancehall.
A new playlist-focused online download store will be the first of three products to be launched by Beatsource in the near future. Beatsource will launch its own Link service that will allow subscribers to access the Beatsource store from leading DJ software and hardware platforms, as well as Beatsource Promo, an exclusive subscription tier for professional DJs.
"Beatport has long been the home for the global DJ community, but now we have created a single destination for all the great open-format DJs around the world,'' said Robb McDaniels, CEO of Beatport. "Beatsource will deliver expertly curated playlists and premium content from our label partners specifically tailored to the open-format DJ, all leveraging Beatport's world class technical infrastructure.”
Beatsource will launch with curators including Heisler Euan/Kidd Spin, music director at DJcity, Andrew Ortiz/DJ Drew of 102.7 Kiis-FM, Alaric Fuller/DJ Majestik of 97.1 AMP Radio LA & FireLane, James Grey/DJames of Capital Xtra and Daniel 'DC' Calderon, head Of Latin music programming at TuneIn.
“Beatsource will bring DJ culture to the forefront of the music industry by giving us a seat at the table,” said Edwin Paredes, AKA DJ Phenom, CMO of Beatsource, and programme director of Sirius XM’s Globalization Ch. 13. “With upcoming products like Link and Promo, Beatsource will become a staple of the global DJ community for years to come.
“Beginners and professionals alike will find everything they are looking for in our highly curated playlists, including back catalog and new hits via our forward-thinking DJ tools. We know what works in the clubs instantly. Now we can share that with the world.”
Beatsource will be hosting an industry launch event on October 23 at a private estate in the Hollywood Hills in conjunction with Denon DJ, Native Instruments and Pioneer DJ.