Deezer has partnered with Amsterdam Dance Event (ADE) to bring exclusive curated content from the festival’s official line-up.
Deezer’s brand new ADE channel gives fans access to over 70 exclusive crafted playlists. It will feature personal track selections from 70 performing artists, including Martin Garrix, David Guetta, Tiësto, Floating Points, Modeselektor, and Joris Voorn. Each artist has hand-picked their tracks from electronic sub-genres such as house, techno and drum & bass.
Gijs Matthee, of Amsterdam Dance Event, said: “Deezer has been a huge supporter of the electronic music scene on a global and local level. Discovering, exploring and finding new acts, sounds and genres is a fundamental part of ADE. We’re glad that we can keep providing music enthusiasts with curated playlists from on their platform, covering a wide selection of electronic genre and sub-species.”
Robin Wilms, Deezer’s dance and electronic music editor, added: “We have a lot of love for electronic music at Deezer and want fans to enjoy the very best electronic content out there. This is the second year in a row we have partnered with ADE to offer fans a unique experience leading up to one of the most influential weeks of electronic music of the year. Together we’re bringing fans personal curated tracks from the amazing ADE artist lineup, paired with some really interesting Deezer events that I hope will intrigue and excite fans during their time at the festival.”
Deezer will also take over an entire building in the centre of Amsterdam for the duration of ADE (October 16-20). There will be events including an exclusive music party and a one-off barbershop experience for fans to enjoy new unheard albums while getting a free haircut.
Deezer has an ongoing curatorship programme that brings in dance music labels and artists, including Warp, Ninja Tune, Calvin Harris and Armin Van Buuren. Its flagship dance playlist Pulse also regularly invites top DJs to curate content, including David Guetta, The Chainsmokers and Lost Frequencies.
The DSP also hosts its own podcast series, Trailblazers, which has featured dance figures such as Gary Numan and Fatboy Slim.