Giggs partners with TikTok ahead of Wembley Arena show

Giggs partners with TikTok ahead of Wembley Arena show

TikTok has announced a new partnership with Giggs in the lead up to his show at Wembley SSE Arena on December 6.

In the first ‘on-tour’ TikTok partnership, users will be able to follow Giggs' channel on the platform to get a glimpse into preparations for the night, which is his biggest gig to date.

Toyin Mustapha,‌ music‌ content ‌partnerships, TikTok‌ ‌UK said: “We are excited to have Giggs on board, allowing our community to follow his day-to-day life in the lead up to the final show of his tour at Wembley. TikTok is home to a truly diverse community of artists with a wide range of people using it as a stage for all types of creative expression through short-form video.”

Giggs released his fifth studio album Big Bad in February via NO BS in partnership with Island. It peaked at No.6 and has 26,260 sales to date. His biggest selling single is Talkin’ The Hardest (250,275 sales).

Last month, downloads of the TikTok app reached 1.5 billion.

Click here to read an interview with Island’s head or urban Alex Boateng.





For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...