Mark Ronson has released the world's first music video made for Instagram's Stories feed.
The just posted clip for Pieces Of Us, was "purpose-designed" for the social media format and uses "real-time AR effects with zero post-production."
Utilising Stories 24-hour window, every time the video is reposted it will boast different kinds of interactions, while users will be able to engage with Ronson's video with polls, lyric stickers and the new augmented reality filters offered by Instagram.
The video for the track taken from Ronson's Late Night Feelings album which features King Princess, was a collaboration between Columbia Records, Sony Music UK’s 4th Floor Creative and Facebook's Creative Shop.
Creative direction came from Marriage, while the video was directed by Clare Gillen.
Read Music Week's interview with Mark Ronson, and his views on why "the charts should reflect what kids listen to."