Melody VR teams with Good Morning America on Marshmello and Kane Brown broadcast

Melody VR teams with Good Morning America on Marshmello and Kane Brown broadcast

Melody VR has partnered with Good Morning America on a live broadcast of the Summer Concert Series in virtual reality on Friday (August 30).

Melody VR’s live-stream virtual reality technology will allow a global audience to experience Marshmello and Kane Brown’s GMA performance of their single One Thing Right in Central Park’s Rumsey Playfield.

At 8.15am local time, users of the Melody VR app can be transported virtually to Central Park for the free streaming performance as part of the US morning news programme.

Melody VR‘s custom technology will broadcast the show from multiple points of view, enabling fans to control their own experience by giving them choice over what they see and where they stand. 

Anthony Matchett, founder & CEO of Melody VR, said "We are thrilled to be working with the ABC team, to help deliver the closing GMA 2019 Summer Concert as a unique broadcast in virtual reality. This partnership represents a huge milestone for music entertainment – making live music accessible in person, on national television and in VR around the world, simultaneously.

“The Melody VR experience is so much more than just watching live music, it’s about participating in it, and feeling like you’re really there; offering a life-like broadcast in which music lovers get the best seat in the house, regardless of their physical location. We're thrilled to be bringing this experience to Marshmello and Kane Brown’s fans and we can’t wait for the show." 

“GMA is always looking for ways to bring viewers live events in modern, innovative ways. With the help of Melody VR, GMA viewers are able to experience our summer concert like never before,” said Simone Swink, executive broadcast producer, Good Morning America. “The Melody VR app brings GMA to an entirely new platform and gives you an even better seat at the show.”  

author twitter FOLLOW Andre Paine

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...