Digital distribution service Spinnup has reached its first 100,000 artists milestone.
Founded in Stockholm by Universal Music Sweden in 2013, it is dedicated to discovering unsigned talent and has now launched in Norway, Denmark, Germany, the UK and France, with further expansion planned for 2017.
The platform helps unsigned acts to distribute their music direct to fans via services including Apple Music, Spotify, Deezer, Amazon, Google Play, Rhapsody and Tidal. Artists pay a fixed annual fee per release and control their rights and royalties. They also get access to a special artist portal with streaming data and social media stats.
Since launching, 29 Spinnup acts have been signed by Universal Music labels. House duo Vigiland, the most successful, have been streamed more than 250 million times on Spotify and has gone 15x Platinum in Sweden.
Spinnup is marking the milestone with the launch of Sound Advice, a campaign that will offer UK artists free single releases from November 21-December 31. For the duration of this period, the service will have three additional guest scouts from Universal UK labels Island, Polydor and Virgin EMI. They will be searching for new talent and feeding back directly to artists. There will also be a live Q&A with Island’s strategic marketing director Glenn Cooper.
Spinnup general manager Nina Usher said: “We are delighted to have our first 100,000 unsigned artists from around the world signed up with Spinnup. Our scouts are continually scouring the music within the platform in the hope of unearthing new talent and tracks. We are incredibly proud of the further success that Spinnup artists and scouts have gone on to achieve thanks to our unique A&R relationship with Universal Music labels globally.”