Vevo has announced a new partnership with major Australian telecommunications company Telstra.
Vevo's catalogue of 450,000 music videos will now be available on Australia’s Telstra TV.
Speaking about the partnership, Steve Sos, managing director, Australia & New Zealand, Vevo, said: “We are thrilled to partner with Telstra to bring our massive catalogue of music videos to Telstra TV. Being able to tap into Telstra’s impressive reach and distribution is another step towards our goal of bringing music videos back to the living room. In doing so we are also able to significantly increase our growing pool of inventory on the big screen for our commercial partners.”
Rebecca Haagsma, media executive, product & technology, Telstra, added: “We are very delighted to be bringing Vevo to our Telstra TV users, offering them access to hundreds of thousands of the biggest global music videos on Australia’s leading streaming platform. We know our users love and enjoy the range of music content available via Telstra TV today and the addition of Vevo will only enrich that experience, and further extend on our ambition to become the best aggregator of entertainment for our customers.”
An official press release stated that, “the latter part of 2020 sees Vevo continuing to expand its global distribution capabilities and execute on a living room strategy for the music video where viewership across CTV is up over 20% year over year for the past two years.”
Vevo announced its expansion into Australia and New Zealand back in February with the opening of a new sales office located in Sydney.
At the time, Kevin McGurn, president of sales and distribution at Vevo, said: “With approximately 10 million monthly unique viewers in Australia and 2.2 million in New Zealand, expansion into the APAC region was a logical next step for the business. The reach and results we continue to deliver for marketers and agencies across every screen in North America and Europe are significant. I am confident we will do the same for those in Australia and New Zealand looking to align their brands and campaigns with the biggest music stars on the planet.”