Today, (January 9) Vevo has announced the promotion of Kevin McGurn to president of sales and distribution. The newly expanded role will see McGurn work to “operationalise and maximise revenue for all company partnerships including Vevo’s YouTube programming and the broadening video platform”. Vevo currently attracts around 25bn global views a month, for its 350,000 video catalog.
As chief sales officer, since 2017 McGurn has led the company’s US and UK Sales organisations, expanded Vevo’s annual Upfront footprint and helped achieve record revenue numbers. McGurn has also been involved in leading Vevo’s push into local, multicultural, and programmatic sales, and in leveraging Vevo’s video distribution deals and translating their value to new and existing sales clients.
Speaking about the appointment, Alan Price, Vevo CEO, said: “Kevin has been an invaluable member of Vevo’s leadership team and has built a stellar reputation with our clients and stakeholders. In this new role, coupling Kevin’s sales expertise with his sharp focus on amplifying our distribution opportunities will bolster Vevo’s mission to maximise the value of the music video for our partners, while maintaining our unique proposition within the YouTube environment.”
Kevin McGurn added: “Vevo has an amazing client proposition for premium music video in market, and expanding our reach through additional distribution partners will be key to increasing our global footprint and growing our revenue. Having our content be accessible in key OTT and mobile viewing environments will ensure we continue to deliver real long term revenue streams for music videos. Our recent deal with the Amazon Echo Show device, is just one example of how we can create real value for our clients with our catalog, and as we kick off 2019 we are excited about other opportunities we can offer partners that complement our strong YouTube business.”
Vevo recently revealed its most-watched videos of 2018 – you can see which artists got people viewing here.