Introducing Koyejo Oloko, mangement and creative production at Ko___Ol/Nepa/Sweetboy...
How did you break into the biz?
“My good friend and I were raving every weekend while running a blog, which curated mixes and interviews focusing on underground electronic music coming out of the UK and USA. When I got to university I used all of my student loan to buy a heap of vinyl, started DJing and throwing parties, with the likes of James Blake, Nosaj Thing and Ikonika. I wanted to drop out but... Nigerian parents! After graduating, I started writing for Truants and doing freelance interviews and reviews for some other magazines and eventually, I got offered a one month A&R internship at Young Turks and ended up staying there for a couple of years. During that time I signed the creative network TTY (The The Youth) who I managed alongside Moses Boyd before starting a label called Sweetboy. I then stepped away to focus on management and figure out my own process for nurturing and developing artists and releasing records.”
What’s your mission statement?
“The advancement of genius artists who are pushing the boundaries sonically, aesthetically and culturally.”
What’s best thing about working in this industry?
“That In the short time that I’ve been in the music business, I’ve been fortunate enough to work with some of my favourite artists in the world, see them have success and affect the culture. I also get to work in other areas that I’m passionate about, from creative and art direction, to photography and graphic design.”
What are the key requirements for a good partnership?
“There are no rules, find out what works for you and carve out your own path. But these things are essential: mutual respect, communication, a clear shared goal, trust in the team, trust the process.”
What is your ultimate ambition in music?
“To build a home for the best minds in the world, whether they work in music, film, fashion, graphic design, tech... Wherever!”
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