ADA Central Europe has struck an exclusive worldwide digital distribution deal with Swiss-based music label and visual production company Sound Distribution.
Sound Distribution works across music, video and social content, producing music videos, visualisers, editorial content, cover shoots and live DJ set integrations, with a focus on content for social platforms and creator networks.
The company's content has generated more than 239 million views on TikTok, alongside audiences on Instagram and YouTube.
ADA Central Europe is the distribution and label services division of Warner Music Central Europe. Under the new deal, ADA will handle global digital distribution for Sound Distribution’s roster, while Sound Distribution will continue to produce the visual and social content around its releases.
Sound Distribution’s holistic, content-driven approach is forward thinking, and we couldn't be happier to partner with them
Felix Brouwer, ADA Germany
Central to the agreement is Sound Distribution’s strategic partnership with management and entertainment company Electric Feel, which will connect Sound Distribution directly to an international network of artists, producers and songwriters.
"Sound Distribution’s holistic, content-driven approach is forward thinking, and we couldn't be happier to partner with them," said ADA Germany director Felix Brouwer. "We firmly believe in the global potential of their artist roster and unique setup. Together with ADA’s international infrastructure, we’re setting a new standard for modern music distribution."
The new partnership has kicked off with the release of the debut single from Inéz and Pacoussa.
"This partnership marks the beginning of a new chapter for Sound Distribution, moving from a DJ format to an independent record label," added Luca Di Marco, Sound Distribution. "Having Warner Music Germany by our side right from the start is an incredible vote of confidence in our team and our vision, giving our releases a strong, professional structure from day one. We are thrilled about this collaboration and look forward to taking the next steps together."
