BMG expands with 'significant' new LA operation

BMG expands with 'significant' new LA operation

BMG has announced a new full-service music facility in Los Angeles.

The independent is continuing the expansion of its biggest operation in revenue terms.

The location will be a 30,000-square-foot space at 5670 Wilshire Blvd, just seven blocks east from its current facility at 6100 Wilshire Blvd. BMG currently employs around 135 staff in Los Angeles with plans for further expansion in the new year. 

The announcement comes just two months after BMG officially launched its new Nashville facility, bringing together BMG’s Nashville recordings business BBR Music Group, its publishing business, and its copyright and royalty operations all under one roof. It is less than 18 months since the opening of its new office location in New York at 1 Park Avenue.

Building on BMG’s focus on label and publishing synergy, the proposed new space will consolidate the west coast publishing and recording teams, together with sync and licensing, film and books, and BMG Production Music

BMG CEO Hartwig Masuch said: “Los Angeles is our largest-grossing operation in our largest market and this marks another significant investment in our fast-growing US business. It is consistent with BMG’s philosophy – all our services under one roof, operating off the same platform, and taking a global perspective.” 

BMG LA successes publishing repertoire includes 21 Savage, Juice Wrld, Tool, The Raconteurs, Lewis Capaldi and Blanco Brown. Its frontline recordings includes artists Avril Lavigne, Godsmack, Sammy Hagar & The Circle, The Glorious Sons, Lindsey Stirling and Zac Brown Band. 

BMG EVP repertoire & marketing LA, Thomas Scherer, said: “It is just 10 months since the reorganisation of BMG US and I am glad to say we are enjoying success across the board. The move into a new, even bigger, facility is a significant development for BMG in LA. As with all our initiatives, everything is being designed to optimize service to our songwriter and artist clients.” 

The new increased space will also allow the company to fully integrate the rock label Rise Records it acquired in 2015 into the West Coast recorded music team. Sean Heydorn, VP of Rise Records, will continue to run the label from its new home in Los Angeles.

Heydorn said: “This is an exciting strategic move for Rise, offering the best opportunities available to our artists, managers, and partners. This will allow the label to be fully immersed into both the US and global recorded music team and infrastructure, with direct lines to sync & licensing, frontline publishing, investments, business & legal, digital sales & marketing, catalogue, and administration.”

BMG revamped its US company in January 2019, splitting its operation into three standalone teams in LA, Nashville and New York, each reporting direct to CEO Hartwig Masuch.

In 2019, the global team has grown to more than 850 across 15 offices in 12 countries.

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