Management firm Q Prime has joined forces with manager Aaron Frank to create Q Prime AF.
The management division will be under the umbrella of Q Prime, which also houses Q Prime South and Q Prime UK.
Aaron Frank will be joined by his Nashville-based team, as well as his artists including Greta Van Fleet, Marcus King, St Paul And The Broken Bones, Houndmouth and All Them Witches.
The deal will allow them to tap into the resources of Q Prime, including specialists on staff across touring, digital, radio, sync licensing, marketing and press, and in-house label services and global services through Q Prime UK.
Frank’s team will also be able to draw upon the decades of experience of Cliff Burnstein and Peter Mensch.
Aaron Frank said: “Cliff and Peter are the reason I became a manager. They have always been the gold standard of managers in my eyes, and their independent spirit and savviness is unmatched. I'm so excited to join their amazing team to elevate our work, and excited for what we can build together at Q Prime AF.”
Peter Mensch added: “Eight months or so ago, over lunch, Cliff and I decided that we needed to move Q Prime past the normal standard of management company rating: gold, platinum standard just wasn’t enough. We wanted to establish a new standard. Tantalum, a rare earth precious metal found in eight countries and an absolute necessity in the digital world, totally fits the bill. Luckily for us, Aaron, with his group of amazing artists, had a similar vision and, under the theory that the modern age needed a new standard of excellence, agreed to create the tantalum standard of management companies. Therefore, we give you a true partnership: Q Prime + Q Prime AF."
Cliff and Peter have always been the gold standard of managers
Aaron Frank’s career in management began in 2009 working for the Trans-Siberian Orchestra’s management company, Night Castle Management in New York City. In 2014 he relocated to Nashville, co-founding ABI Management, and subsequently breaking off on his own in 2017 to form AMFM with Greta Van Fleet as his first client.
Frank has grown AMFM into a team of departments in digital, marketing, creative, social media and touring, as well as day-to-day managers. He has since signed Marcus King, St. Paul And The Broken Bones, Houndmouth and All Them Witches to the company.
Q Prime is a music management company founded by Cliff Burnstein and Peter Mensch in 1982. Their current artist roster includes Metallica (since 1984), Muse, Foals, Disturbed, Cage The Elephant, Gillian Welch & David Rawlings, Three Days Grace, Silversun Pickups, Volbeat, The Regrettes, Annie DiRusso and Baroness.
Established in 2007, Q Prime UK is based in London and is run by Steve Matthews and Tara Richardson. As well as providing international support to all of the artists signed to Q Prime, they look after a roster of UK artists including Foals, Declan McKenna and two new acts, The Last Dinner Party and Nell Mescal.
Q Prime South was founded in 2001 in Nashville by John Peets. The roster includes Eric Church, Ashley McBryde, Brothers Osborne, Brett Eldredge, Marty Stuart, Dee White, Brandon Ratcliff, Harper O’Neill and Paul Cauthen.
PHOTOS: Paige Sara/John Shearer