The band release False Alarm today (June 21) via Prolifica Inc, the JV between Prolifica Management and PIAS. It follows a spell on Parlophone with previous album Gameshow, which has OCC sales to date of 41,342.
“We just want to get them back into a position that’s in line with their live status and their fanbase,” said Rackham. “We’d like to re-establish them in a number of markets where things have fallen away a little.”
Two Door Cinema Club will be going up against Will Young and Mark Ronson in the albums chart battle.
Rackham noted the success of lead single Talk, which is the band’s first to be playlisted at BBC Radio 2 and to make the UK airplay chart. It has OCC sales so far of 19,131.
There are some foundations for what’s going to be a long and really successful campaign
“There are some foundations for what’s going to be a long and really successful campaign for the album,” said Rackham. “It’s a really bold and very positive pop record. No.1 is something that we’re targeting, that would be a great start to the campaign.”
Two Door Cinema Club have announced an October arena tour, including a return to The O2, in addition to an appearance at Glastonbury.
“The band are playing a lot of very significant festival performances over the summer, there will be the arena shows at the end of the year,” said Rackham.
PIAS and Prolifica Inc will roll out the release internationally, except for North and South America, where Glassnote is the label partner.
“We’re working very much in partnership [with Glassnote],” said Rackham. “The plan has been put together in collaboration with them, there’s a close communication with them and everything is moving very seamlessly.”
He added: “Streaming has slowed everything down really, tracks take longer to permeate and records take longer to find an audience. So you really have to stick at the campaigns and make sure they’re international.”