"It repositions F1 as an entertainment and lifestyle brand": Mabel, Hot Chip and more to launch Formula 1's first ever playlist

Formula 1 has officially launched its first ever music playlist. Christened F1 Tracks – and launched ahead of the Formula 1 British Grand Prix 2019 – the playlist will be available to fans across Spotify, Apple and Deezer and updated on a weekly basis.

According to an official press release, every Friday International playlist picks will be filtered according to four key categories: “Pace, Mechanical, Spirit & Fan”.

Alongside the core playlist, a number of selected artists will also be curating bespoke playlists for the sport, including recent Music Week cover star Mabel, who will be curating a unique playlist for the British GP and further collaborations with Hot Chip and Two Door Cinema Club later in the season.

Speaking about the launch, Tanya Wilkinson, head of partnership marketing at Formula 1, said: “F1 Tracks is one of our first steps into building our music offering by curating bespoke weekly playlists for fans. This is an exciting step forward in our ambition to reposition F1 as an entertainment and lifestyle brand through music and artist collaboration. Having started my career in marketing at Columbia Records UK, I feel passionately about the co-promotional opportunities that we can build within the sport, to bring fantastic talent in to races and give them the benefit of our global promotional platform.”

For more on Formula 1’s move into music, check out the new edition of Music Week which contains an interview with Tanya Wilkinson - subscribers can read it here.

 

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