Apple Music launches global series of Up Next Live in-store shows

Apple Music launches global series of Up Next Live in-store shows

Apple has announced Up Next Live, a series of intimate performances from past and present Apple Music Up Next artists.

The streaming service’s developing artist programme has backed artists including Koffee, Khalid, Billie Eilish, Sigrid and Jax Jones. Up Next also has its own associated Apple Music playlist.

The in-store series launching this month features Daniel Caesar, Khalid, Ashley McBryde, King Princess, Lewis Capaldi and Jessie Reyez. The acts will play after hours in Apple Store locations around the world.

Performances begin on July 9 with Bad Bunny at Apple Piazza Liberty in Milan. The full list of shows announced is below – fans can apply for tickets via Apple.

“The impact [of being part of Up Next] can be seen in everything, in numbers, in plays, in shows,” said Bad Bunny. “There are a lot of fans that, when I go out in the street in the US, people who do not speak Spanish, I think they will not know me and they stop me, they ask me for pictures and they sing my songs. It helped me very much to make myself known in a market different from mine, not only the USA, but in places where Spanish is not spoken or where perhaps Latin music does not dominate, exposing my music and giving people the opportunity to get to know what I do.”

Apple previously hosted a long-running annual festival at the Roundhouse.

Apple Music has just revealed that it’s hit 60 million subscribers.

July 9 — Bad Bunny at Apple Piazza Liberty, Milan
July 19 — Jessie Reyez at Apple Union Square, San Francisco
July 25 — King Princess at Apple Williamsburg, Brooklyn
July 31 — Lewis Capaldi at Apple Champs-Élysées, Paris
August 9 — Daniel Caesar at Apple Covent Garden, London
August 16 — Ashley McBryde at Apple Michigan Avenue, Chicago
August 23 — Khalid at Apple Carnegie Library, Washington, D.C.

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