In this expanded role, Evangelista will “guide the company’s strategy around official music video releases, original content creation, and Vevo’s programming, editorial and marketing globally.”
Evangelista has been with the music video platform since inception and, since taking a leadership position in the company last year, has affected a substantial growth across video views and engagement for Vevo original content. In his new role, Evangelista will continue to work closely with artists, managers, and major and indie record labels strengthening the company’s music industry footprint.
Speaking about the appointment, Vevo CEO Alan Price said: “I’ve worked with JP for some time now, and it’s been a pleasure to watch him excel. His reputation and relationships are second to none, and his strategic thinking has been invaluable to Vevo. Artist development is central to our mission and JP’s passion for all things music sets us up for success in 2019 and beyond.”
Evangelista added: “Working with artists and their teams to maximize the impact and value of their music videos is hugely rewarding. Developing and supporting artists at all stages of their careers is central to our mission, and I’m grateful to have the opportunity to work with so many talented people both at Vevo and our wider music-industry family. More than ever, music videos are proving to be an integral element for artist campaigns, and Vevo is best-placed to serve them to the widest possible audience of global music fans.”
In related news, last week Vevo confirmed the promotion of Kevin McGurn to president of sales and distribution. The newly expanded role will see McGurn work to “operationalise and maximise revenue for all company partnerships including Vevo’s YouTube programming and the broadening video platform”.
Vevo is said to currently attract around 25bn global views a month, for its 350,000 video catalogue.
Vevo recently revealed its most-watched videos of 2018 – you can see which artists got people viewing here.