Universal Music Group has signed a licensing deal with Nigerian music streaming service UduX.
UMG is the first major music company to license its catalogue to UduX, Nigeria’s first domestically launched music streaming service. It offers users access to high-quality audio and HD music videos.
UduX is currently available via monthly subscription through Habari by GTBank, a platform for music, shopping and lifestyle content launched in November 2018. The service will also be fully incorporated into the Nigerian music market as a stand-alone app in the coming months.
Chidi Okeke, CEP of Groove Platforms, who are responsible for the creation and development of UduX music, said: “We have created a new platform to bring value to the music ecosystem both here in Nigeria, and the wider world at large. UduX music is excited to be working with Universal Music Group to help shape the future of digital music consumption in Africa and provide Nigerian music fans with access to their favourite artists from around the world.”
“This partnership extends our reach and makes our artists’ music even more accessible to Nigerian music lovers,” said Ezegozie Eze Jr, GM, Universal Music Nigeria. “We are delighted to be the first global music company to partner with UduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible.”
Last year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa.
Warner Music recently confirmed a JV with Nigerian indie Chocolate City.