AWAL has appointed Bianca Bhagat as senior vice president, sync & brand partnerships.
Based in AWAL’s Los Angeles office, she will oversee the global team and its pursuit of creative marketing opportunities for the AWAL roster.
Bhagat was recently at Glassnote, leading the film and TV department and West Coast office. She worked with artists including Mumford & Sons, Childish Gambino and Phoenix, as well as securing partnerships with leading brands including Apple and Adidas, TV shows including This is Us and Girls, and video games such as FIFA, Mirror’s edge and The Sims. Bhagat oversaw recent film placements with Disney & Tim Burton’s Dumbo and Robert Zemeckis’ Welcome to Marwen.
Lonny Olinick, CEO of AWAL, said: “As we continue to grow our AWAL team, we are looking for people who understand true artist development and who can help change the shape of an artist’s career. Bianca has spent her career doing exactly that. She puts artists at the centre of everything she does and is always looking for new ways to approach her work. Our artists and partners are going to really benefit from the innovative synch and partnership opportunities that Bianca brings to the table.”
Jeannette Perez, president, global sync & brand partnerships, said: “Bianca is endeared in the industry and her proven track record of success has been integral in shaping artists’ careers. She brings a highly creative, innovative and strategic approach to synch and brand partnerships that will elevate our ability to engage with partner, create marketing tent poles for our artists and drive revenue.”
Bhagat added: “I'm honoured to be joining this incredibly exciting company that is completely redefining what a recording company looks like in 2019. I’m always drawn to places that are both pushing the industry forward and truly doing right by artists and AWAL wholeheartedly embodies this. I am so thankful to Willard Ahdritz, Jeannette Perez, Lonny Olinick, Ron Cerrito and the entire AWAL team for the opportunity. I'm ecstatic to be working with a roster of ground-breaking new talent, and I'm excited to find unique and expansive ways to utilise film, television and brand partnerships to help develop long-lasting careers for these artists."