Believe has appointed Adriana Sein as the company’s new president, Americas.
In the newly created role, Sein will lead Believe’s commercial operations across North and South America, overseeing the label & artist solutions divisions, and drive the company’s continued expansion across the Americas, including the US.
Paris-based global artist development firm Believe officially launched its label & artist solutions business in the US earlier this year.
Sein, who most recently served as SVP & global head of artist & market development at ADA Music, will also be directly responsible for Believe’s business throughout Canada and Latin America. She will report to Believe’s global head of music Romain Vivien.
“Adriana is a successful senior executive leader with a super strong track record in the global music industry," said Vivien. "Her multiple market expertise and deep understanding of both distribution and artist development businesses added to a solid strategic vision make her the best person to hone our operations, increase our impact and continue growing our business throughout the Americas.
"Adriana joining Believe stands as a testament to our continued investment in the region, particularly in the United States, and our commitment to help develop creators, labels and artists with best in class services, expertise and leadership. I am very excited to welcome her to Believe."
I’m excited to join the company at such a defining moment and bring the full strength of that offering to the US
Adriana Sein, Believe
At Warner's ADA Music, Sein led the distribution business in EMEA and Latin America, as well as global marketing and client partnerships, including those in the US. She also spearheaded ADA’s new market expansion efforts in MENA and Africa.
Prior to joining ADA, Sein served as VP of international for Columbia Records, having previously worked at Ultra Records where she established the label’s international division and led the global implementation of Ultra’s strategic JV with Sony Music.
“Over the past 20 years, Believe has built a differentiated global platform with independent artists, labels and entrepreneurs at its core," said Sein. "I’m excited to join the company at such a defining moment and bring the full strength of that offering to the US, while accelerating our growth across Latin America and Canada. I look forward to working with our teams and partners to build on that momentum and drive the next phase of growth throughout the Americas."
