Sony Music Group has joined the Alliance for Responsible Innovation in the Arts & Media (ARIAM).
The major has become the first music company to join the global coalition focused on advancing responsible AI across the creative, media and sports sectors.
“The addition of Sony Music expands ARIAM’s reach into the music industry and brings an important new voice to its work around the development of AI policies that protect creativity and consumers while supporting innovation,” said a statement.
Kevin Kelleher, chief operating officer, Sony Music, said: “Generative AI presents significant opportunities and challenges for artists and songwriters, which is why we are pleased to join ARIAM to help shape how it fits into the future of all corners of the creative industries. Only when developed in a responsible and ethical way that puts the value of human artistry at its heart, will AI have the potential to create an environment where innovation, creators, and consumers all thrive. Sony Music Group has an unwavering commitment to protecting music, and we see every day how art inspires, shapes culture and powers this industry and more.
“We wholeheartedly share ARIAM's view that a healthy licensing environment, where responsible AI companies proactively partner with rights-holders, is the only foundation for getting this right.”
We wholeheartedly share ARIAM's view that a healthy licensing environment, where responsible AI companies proactively partner with rights-holders, is the only foundation for getting this right
Kevin Kelleher
“We’re very excited to welcome Sony Music Group as the first music company to join ARIAM,” said Victoria Furniss, executive director and CEO of ARIAM. “The issues surrounding AI affect all parts of the creative community and music is an integral part of that conversation. Sony Music Group embodies our organisation’s principles and brings a valuable perspective to our work as we look for ways to support innovation while protecting creativity, the people behind it and audiences.”
ARIAM was created to amplify the messages advocating for responsible, human-centered AI. Rather than being solely focused on copyright, the organisation takes a broader approach, seeking to establish legal and policy frameworks that protect both the consumer and creativity.
Sony Music Group joins other industry leaders including The Walt Disney Company, Fox Entertainment, ITV and the BBC, along with other companies across the content and tech industries, including Adobe, Advance, Cambridge University Press & Assessment, Condé Nast, Financial Times, The New York Times, Reach and Wiley.
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