Not going out? Dice launches Groups feature to connect fans and boost concert attendance

Not going out? Dice launches Groups feature to connect fans and boost concert attendance

Dice has launched a new fan feature named Groups. 

Developed by Dice’s product team in response to user behaviour trends on the platform and recent data, the tool helps fans connect with friends and coordinate going out.

The new feature is designed to ease the burden of group admin and fatigue from switching between multiple apps. CEO Phil Hutcheon revealed to Music Week last year that the tool was in development.

According to a recent Dice survey of over 1,000 fans globally, 95% who have gone out less since the pandemic would like to attend more events now, but 28% of those fans cite not having anyone to attend with.

“Live in-app now, Groups aims to take the hassle out of the planning required to see artists and shows,” said a statement. “It’s a one-stop shop for fans to discover events, find people to go with by recommending shows directly to friends, and buy tickets as a group. Groups helps facilitate more ticket purchases, creating higher turnouts to support the artists and venues.”

The latest innovation at Dice follows ticketing and live event discovery platform’s Music Week Awards win.

“We’ve all made unforgettable shared memories and found our communities at shows – it shouldn’t feel like work to arrange your next night out,” said Dice president Russ Tannen. “Dice’s mission from day one has been to get people out more. We’re proud to constantly innovate with fan-first features like Groups that make it easier than ever to enjoy live shows with your friends.”

Dice’s mission from day one has been to get people out more

Russ Tannen

Fans have the option to create a Group from their profile or when saving an event. Once friends have joined via the invite link, Group members can collectively vote on events they want to attend and see who else is interested.

Fans will be notified of Group updates, including when people have bought tickets. When everyone’s ready to book, fans can easily continue to checkout and purchase tickets individually or for the Group.  

“Seeing my favourite musicians and DJs play is taken to a whole other level when the experience is shared with friends, so I’m excited that Groups is out in the world to help people lock in their plans with a lot less hassle,” said Dice senior product manager, Sabrina Cohan. “The feature has so much potential and it will continue to evolve. Watch this space.”

Dice has more than 10,000 venue and promoter partners worldwide. Over 40% of sales come via discovery, which utilises algorithms as well as Spotify and Apple Music integrations to recommend personalised events. 

In separate news, Dice has announced the appointment of  music industry veteran Caron Veazey to its board of directors.  


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