Ticketmaster has confirmed it is launching in South Africa, with headquarters in Cape Town.
Following the launch, the ticketing giants says South Africa's sporting teams, artists, promoters, festivals and venues will "be able to make use of Ticketmaster’s suite of products and digital ticketing tools."
The official announcement follows Ticketmaster's onsale for Justin Bieber’s Justice World Tour, which they claim is the first ever major international tour to sell all tickets online in South Africa, as well as the Rugby World Cup Sevens 2022 sales, which is set to deliver the country’s first fully digital sporting event.
Mark Yovich, president of Ticketmaster, said: “As a popular stop for the world’s biggest artists and major international sporting events, South Africa is a natural choice for us. Our unparalleled technology and continued investment in innovation will enable our South African team to provide the best ticketing experience to event organisers, venues and fans across the country.”
Managing director of Ticketmaster South Africa, Justin Van Wyk, added: “Our local team of experts have been living and breathing live events for 20+ years and are ready to bring their industry-wide knowledge coupled with the world’s largest ticket marketplace to clients and fans here. As a country rapidly adopting digital technology, South African fans are sure to embrace Ticketmaster’s industry-leading digital ticketing innovations."
The news follows Tickmaster's partnering with Snapchat in February this year. The new feature allows Snapchat users to swipe left and right on upcoming shows, and discover nearby events.