International artist management company YMU Group has appointed Fiona McAuley to the position of head of digital – UK Music.
Based in London, she will report directly to Iain Watt, MD of the company’s UK music division.
McCauley joins YMU Group from her previous role at Polydor Records, where she was senior digital marketing manager. In that role, she devised award-winning digital marketing campaigns for domestic and international artists such as Years & Years, Mabel, Ellie Goulding, Mura Masa, Lana Del Rey, Madonna and Snow Patrol.
Prior to that she held a senior position at WMA, as well as roles at Universal Music Global Insights and Audiences NI.
In her new role at YMU Group, McCauley will be responsible for leading digital strategy across the company’s roster of artists, working closely with digital partners to drive partnership opportunities and for growing the YMU Group UK music digital team.
YMU Group puts the artist at the heart of everything they do
Artists represented by YMU Group include Years & Years, Clean Bandit, Take That, Steve Aoki, Mika, Kurupt FM, Rejjie Snow, Don Diablo, Friendly Fires, Danny Howard, Bree Runway and JNR Williams among others.
Watt said: “Fiona joins YMU Group at an exciting time for the company and will lead our thinking on digital strategy across our expanding roster of artists. She is a well-respected innovator in her field with a strong track record of success. Her experience, expertise and insight into this increasingly important area will ensure she becomes a valuable addition to our senior leadership team. ”
McAuley said: “YMU Group puts the artist at the heart of everything they do and the opportunity to be part of that philosophy and to help maximise the opportunities available to them is really motivating. I’m looking forward to working as part of the YMU Group team and to helping innovate and shape the way we move forward in the digital space.”