Bauer Media launches 2010s-based brand extension

Bauer Media launches 2010s-based brand extension

Bauer Media has launched another brand extension – Absolute Radio 10s.

The station will play the biggest tracks from this decade from artists including Ed Sheeran, Drake, Florence & The Machine, Coldplay, The Killers, Kasabian, Arctic Monkeys, Adele, Rihanna, Imagine Dragons and Justin Timberlake.

Absolute Radio 10s will sit alongside Absolute Radio’s other decade stations, Absolute Radio 00s, 90s, Absolute 80s, 70s, 60s and Absolute Classic Rock.

The station will feature shows from Dave Berry, Bush & Richie, Frank Skinner and Jason Manford as part of its programming, which offers one show with a choice of eight playlists.

Steve Parkinson, group MD, Bauer Media National brands, said: “Digital product development has always been at the core of what Bauer stands for. Ten years after the launch of the original game-changer Absolute 80s, we launch Absolute Radio 10s which anticipates a new listener need. This brand-new radio station will offer the very best music from the latest decade from the much-loved and trusted Absolute Radio brand, partnered with high-quality programming made possible using our unique playlist option technology.”

Absolute Radio 10s launched today (November 18) and will be available online, mobile listen apps and smart speakers.

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