The London Music Fund and YouTube Music have today (February 10) announced a new partnership – christened Amplify London – to support grassroots music projects for young people across the capital.
An official press release stated that the project will enable “hundreds of talented young musicians aged 11-21 across the city to access creative projects, mentors, personal development programmes and performance spaces.”
Successful projects will run from Spring 2020 in collaboration with youth music organisation Sound Connections.
The London Music Fund is an independent charity with the Mayor of London as patron. Since 2011 the Fund has awarded more than 520 instrumental scholarships to children from low income families and funded 41 wider collaborations with professional arts organisations and music hubs, reaching more than 10,000 young musicians and contributing more than £2.7m in funding to music education in London.
The official press release continued: “The new fund aims to empower projects, disadvantaged young artists and musicians with their music-making, and develop new, exciting and creative work that addresses issues in provision for young people.”
Speaking about the announcement, the Mayor of London, Sadiq Khan said: “Music has the power to transform lives and the support of the London Music Fund has helped so many young Londoners to realise their potential. I’m delighted that this innovative new partnership will enable the fund to expand its work, supporting more young artists and grassroots music organisations.”
Head of EMEA music partnerships at Google, Christina Matteotti added: “We are so proud to be continuing our partnership with The Mayor of London to support The London Music Fund. Making music more accessible, empowering young artists, and supporting innovative work in communities are important priorities for us at YouTube, and we look forward to seeing their future success.”
London Music Fund chief executive Chrissy Kinsella said: “We are thrilled to be working with YouTube Music on Amplify London, with the shared aim of bringing together established artists to mentor and support young people through small, localised projects, forging long term links between the music industry, the technology industry and the music education sector.”
For more information on the fund, and how to apply visit www.londonmusicfund.org/our-programmes/amplify-london