'This is our global case study': AEG and O2 extend The O2 naming rights deal until 2038
AEG International’s Paul Samuels and Virgin Media O2’s Gareth Griffiths have spoken to Music Week following the announcement of a 10-year extension to The O2’s long-standing naming rights deal. O2 will retain naming rights to the AEG-owned and operated London venue until 2038, in what the companies describe as the ...
