The Who have been honoured with the first stone on the Music Walk Of Fame in London’s Camden.
Roger Daltrey and Pete Townshend were presented with their award by Primal Scream’s Bobby Gillespie, while Jazzie B and Suggs were among the guests.
The Music Walk of Fame is a new cultural attraction for London.
In a statement, recent Music Week cover stars The Who said: “We are honoured to be the first band with a stone on the Music Walk Of Fame. Camden has always been vital to London’s thriving music scene and is, as we all know, a world-renowned hub for the arts. As Londoners, it’s very surreal to be immortalised in stone on Camden High Street, and it’s quite something to know that people can pop by and see us anytime, albeit virtually.”
The founding stone was unveiled by Jazzie B. Using the AR technology of the Music Walk of Fame app, visitors will be able to scan the founding stone and be taken on a journey through the culture and history of music, using stones and landmarks as trigger points to learn more.
To mark The Who’s stone unveiling, visitors will be able to get an exclusive preview of their new track I Don’t Wanna Get Wise via the Music Walk of Fame App.
The Music Walk of Fame founder Lee Bennett said: “What a great day for music, fans, the world, London, and Camden. To cap it off by having one of the greatest bands of all time, I'm thrilled to bits."