SACEM and Deezer have announced SACEM Play, a professional music solution powered by Deezer’s technology.
SACEM Play is designed for independent businesses that wish to play music in their spaces. The solution will provide a musical experience tailored to the specific environment of each business.
This new offering is an addition to Deezer’s range of professional solutions, which includes Deezer For Professionals, delivered to companies and brands that consider sound an integral part of the experience they offer their customers.
While Deezer For Professionals remains the main solution for multi-zone environments, SACEM Play is specifically addressing the needs of independent businesses.
“It combines SACEM’s trusted relationship with customers and its distribution capabilities, with Deezer’s technology, catalogue, and editorial expertise, in order to offer musical experiences adapted to each specific business environment,” said a statement.
With SACEM Play, we want to put the full power of a professional solution at the service of independent businesses
Jean-Felix Choukroun
“With SACEM Play, we want to put the full power of a professional solution at the service of independent businesses,” said Jean-Felix Choukroun, SACEM’s director of marketing, customer relations, digital & key accounts. “Music is a genuine driver of customer experience, attractiveness and differentiation.
“This new solution reflects our commitment to continuously enriching the services we offer our customers, with a simple and comprehensive platform that enables them to fully benefit from music. SACEM Play will also make it possible to allocate authors’ rights to creators more accurately, thanks to the usage data that will be available to us.”
“At a time when music is becoming a strategic tool for businesses in terms of customer experience, brand image, and performance, SACEM Play enables us to put our technology, catalogue and editorial expertise at the service of independent businesses,” added Julien Delbourg, Deezer’s commercial director.
“Together with SACEM, we are offering a simple and reliable solution designed to adapt to the reality of each specific business. SACEM Play will offer an activation and trial process designed to make the service easy to get started with. Its gradual launch is planned by early 2027.”
FOLLOW 
