SoundCloud has appointed Anthony Gabriele as SVP, subscriptions & marketing.
Gabriele was previously the head of subscription marketing at Apple, where he helped grow Apple Music to over 50 million paid subscribers. He built the organisation that covered marketing technology and and customer insights.
In the newly created role, Gabriele will lead the growth of SoundCloud’s listener and creator businesses, in addition to overseeing its growth marketing and brand marketing, and community support teams.
He will be based in SoundCloud’s New York office and report to COO Michael Weissman.
“SoundCloud is the world’s largest open audio platform and its unique, two-sided ecosystem is home to a vibrant community of listeners and creators,” said Weissman. “We are focused on building premium subscription products for both creators and listeners. Anthony’s background in leading growth efforts for some of the largest consumer technology companies is a perfect fit for SoundCloud.”
“SoundCloud stands apart. It's where creators build their audiences, and where fans find what's next in music,” said Gabriele. “I’m excited to join the team. As an artist myself, I'm passionate about bringing tools to creators, and great experiences to listeners.”