BMG has announced that it has promoted Jason Hradil to LA-based senior vice president, global repertoire. He will be responsible for marketing all inbound and outbound frontline international repertoire to and from the US.
In his new role, Hradil will report to Fred Casimir, BMG’s Berlin-based EVP global recordings.
Hradil first joined BMG in 2011 as the then-music-publishing-focused company’s first recorded music employee in the US. He has worked on campaigns for artists including A Perfect Circle, Godsmack, Nickelback, 311 and Backstreet Boys and, most recently, Karen O & Danger Mouse and Sammy Hagar.
Hradil will lead a US team which includes VP marketing outbound Shane Cosme and VP marketing inbound Mark Mueller.
Speaking about the appointment, Casimir said: “Recordings is BMG’s fastest growing business, the US is by far our biggest territory and international is our greatest opportunity which all means the job of growing our international recordings business in and out of the US is of vital importance. I am delighted that Jason who has been working our US recorded business from day one will now step up to this position. Jason exemplifies BMG’s values and has shown himself able to work across a wide range of genres.”