The deal also names Festicket as an official ticket and travel package partner for American Express presents BST Hyde Park.
This year’s edition of BST Hyde Park features Little Mix, Pearl Jam, Taylor Swift and more. All Points East – which won at the Music Week Awards for its inaugural edition – has featured artists such as The National, The Chemical Brothers, The Strokes and Bon Iver.
Festicket has developed a global network of travel partners alongside their ticketing platform, allowing fans to book festival tickets worldwide. The latest partnership will enable festival-goers to combine booking of tickets and hotel packages.
They’ve built a strong audience base and a dynamic marketing offering which complements our wider ticketing strategy
Jim King, CEO European Festivals, AEG Presents, said: “We’re excited to be announcing Festicket as a partner. They’ve built a strong audience base and a dynamic marketing offering which complements our wider ticketing strategy.”
Greg Holmes, commercial director, Festicket, said: “We’re delighted to be working with such a prestigious promoter in AEG Presents, and with American Express presents BST Hyde Park and All Points East in particular. We’re really excited to show what the Festicket platform can do for fans, streamlining their usual booking process, reducing stress and ultimately allowing them to enjoy the event to its fullest.”
Festickets’ festival partners include Coachella, Tomorrowland and Reading & Leeds. Its website serves a growing community of 2.5 million festival-goers.
Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture. Last year Festicket acquired Leeds-based ticketing and cashless POS platform Event Genius.