Eventbrite study shows millennials choose music events based on more than just the music

Eventbrite study shows millennials choose music events based on more than just the music

Millennials are choosing which music event to attend based on more than just the music, according to a new survey by ticketing platform Eventbrite. 

The survey, conducted in partnership with research agency Crowd DNA, took a sample audience of 1,001 British adults aged 18 to 45, and gave them a 10 minute online survey.

It has found that in the past 12 months, 49% of Millennials (aged 18-34) living in the UK have attended a live music event, basing their decision to attend on more than just the music, while 81% of those that go to concerts or music festivals, attend to engage with a like-minded community.

Some 78% of Millennials are more likely to attend a music festival that features artists who are affecting positive change through their music, compared to 69% of Gen X (aged 35-45).

Additionally 69% believe that attending a live event is the best way to show other people what they stand for, compared with 59% of Gen X, and 58% of older Millennials are attending more events supporting a particular cause now than they did 10 years ago, compared to only 39% of Gen X.

Finally 60% of Millennial parents admit to attending a live event so they have something to share on social media and 61% have live streamed an event, compared to 48% without children.

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