Pulse Music Group and Concord have launched a new label.
Pulse Records complements the company’s music publishing and artist management arm. It will be supported by Concord’s existing label services platform and administrative teams.
Pulse Music Group execs Scott Cutler and Josh Abraham, along with Ashley Calhoun, president/head of creative, will lead Pulse Records.
In 2020, Concord and Pulse Music Group first entered into an A&R-driven joint venture. With this new label venture, Pulse Music Group will lead A&R, creative and marketing services, while Concord will provide a global footprint, financial resources, administration and label services for Pulse Records.
The label will be a part of Concord Label Group and will be distributed through Universal Music Group. Concord has a longtime relationship with UMG.
“We have been looking to grow our Pulse Music Group brand into the records space for a while now,” said Scott Cutler and Josh Abraham, co-CEOs of Pulse Music Group. “Given our background as producers and songwriters in our own right, we bring a unique perspective to working in the label space – but we knew we had to get our footing right. Now with the 15-year success of our publishing division, a company we have built from scratch, we are surrounded by the very best in emerging talent and a highly curated roster.
“With Pulse Records we will continue to set a very high artistic bar. In addition to launching emerging talent, we have plans to work with artists that helped to redefine genres with whom we have created very strong relationships over the years that will soon be coming out of their existing deals. There is a lot of goodwill in the community for Pulse. Our team is known to provide a creative sanctuary and a community where songwriters and recording artists can grow their careers, and with the launch of Pulse Records, we are now even better positioned to achieve this for our clients. It takes the right business partners to build a business like this, and we couldn’t be happier to have the backing of Concord and the support and business acumen of its senior leadership team as we continue to grow Pulse Music Group and launch Pulse Records.”
With Pulse Records we will continue to set a very high artistic bar. In addition to launching emerging talent
Scott Cutler and Josh Abraham
Bob Valentine, incoming CEO of Concord, said: “Scott, Josh, Ashley, and the team at Pulse have been a great collaborator with Concord in publishing some of the highest charting songs in the world. Globally recognised as one of the leading frontline creative teams and first-class incubators for culturally relevant music, Pulse Music Group is a company that Concord continues to greatly admire, and we couldn’t ask for more exceptional business partners as we work to launch Pulse Records.”
Pulse Records has hired Lauryn Caldwell as SVP/head of marketing for the label. Caldwell served for seven years at Mtheory as vice president, marketing & artist partnerships. She also worked in music marketing at TikTok and as tour marketing & artist development manager at Warner Bros. Records.
The company has also appointed Sara Ahmed as vice president of marketing. Ahmed previously served as senior director of marketing for Atlantic Records, following positions at Empire and Live Nation.
Tizita Makuria, who joined Pulse Music Group in November 2022 (formerly senior director of A&R, APG), will serve as vice president of Creative across both Pulse Music Group publishing and Pulse Records.
Bel Mesbahi has joined the team as creative director, A&R across both Pulse Music Group publishing and Pulse Records. Mesbahi previously worked at Alamo Records.
PHOTO: (L-R) Scott Cutler, co-CEO, Pulse Music Group; Ashley Calhoun, President/Head of Creative, Pulse Music Group; and Josh Abraham, co-CEO, Pulse Music Group. at PULSE Records offices in Silverlake, CA (credit: Hunter Simpson)